Klaudia Raczek – Medium

Klaudia Raczek

Do the Immutable Laws of Marketing Still Apply in the Age of AI? What About B2B Services?

Why Al Ries’ Insights Still Shape Winning Brands Today

Feb 26

Do the Immutable Laws of Marketing Still Apply in the Age of AI? What About B2B Services?

Feb 26

12 Lessons from 2024: Insights from a Marketing Leader in Tech

As 2024 draws to a close, I’ve reflected on 12 key lessons that shaped my year as a leader and marketer.

Dec 30, 2024

12 Lessons from 2024: Insights from a Marketing Leader in Tech

Dec 30, 2024

Would You Listen to a Radio Show Hosted by AI ‘Journalists’?

I work at a company developing AI solutions and teach a course on AI in marketing at university. I believe this perspective is interesting.

Oct 22, 2024

Would You Listen to a Radio Show Hosted by AI ‘Journalists’?

Oct 22, 2024

AI in Marketing B2B Guidebook. Step-by-Step with Real Examples and Insights from Experience

AI in My Daily Marketing and Sales Workflow. Step-by-Step with Real Examples and Insights from My Experience

Oct 2, 2024

AI in Marketing B2B Guidebook. Step-by-Step with Real Examples and Insights from Experience

Oct 2, 2024

Rework Your Strategy: Insights and Lessons based on “Rework” written by Jason Fried and David…

Read key insights from “Rework,” exploring what drives business success, based on my personal experiences and data-backed evidence.

Jul 24, 2024

Rework Your Strategy: Insights and Lessons based on “Rework” written by Jason Fried and David…

Jul 24, 2024

🙊 Feedback. We’re Getting It Wrong (Even While Still Learning)

To Give Good Feedback, We Must Forget About “Feedback”

Jun 26, 2024

🙊 Feedback. We’re Getting It Wrong (Even While Still Learning)

Jun 26, 2024

17 Questions Worth Answering to Transform Strategies into Victories This Q2

🚀 Ask yourself those 17 essential research questions to energize your team and chart a course from strategic planning to tangible results.

Apr 2, 2024

17 Questions Worth Answering to Transform Strategies into Victories This Q2

Apr 2, 2024

Navigating the Executive Job Market. A Diary of Landing a Leadership Role

How amusing is it to start looking for a job in December, a month brimming with holidays and time off? Quite amusing, indeed. 🤡

Mar 17, 2024

Navigating the Executive Job Market. A Diary of Landing a Leadership Role

Mar 17, 2024

The Extinction of the Media Is the Extinction of Marketing (As We Know It) — And Not Just Because…

What is the future of traditional media and marketing?

Feb 15, 2024

The Extinction of the Media Is the Extinction of Marketing (As We Know It) — And Not Just Because…

Feb 15, 2024

Cultural Differences in Business: How to Effectively Manage People and Build Relationships with…

Why does a proven leader in one country experience disappointment in another? Cultural differences impact the way of thinking, managing…

Feb 5, 2024

Cultural Differences in Business: How to Effectively Manage People and Build Relationships with…

Feb 5, 2024

Klaudia Raczek

Klaudia Raczek

B2B marketing expert. Manager, strategist, mentor, consultant, university lecturer. Focused on technology, AI, leadership, copywriting, Scrum/Agile/Lean.

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