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Photo by Joshua Earle on Unsplash

There are books worth returning to regularly, as we all do with pancakes and pizza, or Twitter posts by Pakulo Papito, because each time, with the experience, you can understand something new. The classic ‘Ogilvy on Advertising’ and ‘Ogilvy on Advertising in the Digital Age’ are certainly among such things.

It doesn’t matter if we are talking about an ad from 1920 or 2020. Maybe the medium has changed; still, the same thing prompts people to buy. Emotion. Emotions create an impulse and trigger a rationalization process. We present ourselves why this product is necessary here and now. …

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Photo by Aarón Blanco Tejedor on Unsplash

I’ve always liked writing. The previous sentence sounds like every other story of a person auditioned for The Voice or The X Factor, but that’s the truth. Since I was a child, I replied that I wanted to write books when asked what I would like to do in the future. During my studies in Poland, a Ph.D. got to this list. Still, when I started going to scientific conferences and faced the realities (starvation salary), I thought it was nice to have something to put in a pot. I respect it if a scientific career is a kind of mission for someone. …

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Photo by 🇨🇭 Claudio Schwarz | @purzlbaum on Unsplash

For several days, I have been reading countless texts, statements, and posts that comment on the Constitutional Tribunal actions in Poland and women’s strikes. Just for the record, we are protesting against the new law, which makes abortion practically impossible, even in the case of severe and irreversible fetus damages.

The easiest way is to lose yourself and lock yourself in your bubble, so without exaggerated willingness and pleasure, I also read the opinions and comments of those who support the Constitutional Tribunal verdict and are against the strikes. I observe fierce arguments on social media, under articles, and I don’t think that gets us anywhere. …

Investments in FemTech are, without a doubt, increasing. Only 5 years ago, barely $100 million in funding went to startups focused on women’s health. By 2025, FemTech is expected to reach $50 billion. According to a HITLAB report, in 2019 alone, FemTech companies have raised at least $241 million in venture capital funding. Projections put this year at a total of $1 billion in funding, far surpassing the 2018 record of $650 million. [1]

Annual per capita healthcare spending, by gender and age group

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Such development is strongly influenced by education but still a break with taboos concerning women, such as menstruation, breast tissue support, menopause, fertility, sexual health. This only drives the needs of women, and therefore startup developers, to create products and services that respond to customer needs. …

According to CREANDUM, a leading European VC firm, reproductive life solutions for women represent 99.97% of the market, while only 0.03% prioritize women experiencing different stages of menopause.

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Data: Hotter Than Hot Flashes — The Menopause Market


In 2025, there will be 8 billion people living in the world, while women experiencing menopause will number 1 billion, which is 12% of the population [1]. Given that more and more elderly people are using technology every year, this is a great opportunity for companies to develop solutions to address the problems of women with menopause.

These are problems worth solving through technology, and Jill Angelo has noticed: “I believe the menopause market is just waking up. There’s been a lot of innovation in pregnancy, fertility, and menstrual health, because its well-defined and not associated with aging. Menopause, on the other hand, is something every woman experiences, and yet, many markets don’t speak of it, because it has a stigma associated with aging and non-reproductive years… versus the freedom it brings to women kicking off the second half of life”. …

On the 25 of June 2020, we attended FemTech Forum, The First Global Virtual Conference About FemTech organized by Women of Wearables with Ela Han, the co-author of “The State of FemTech” ebook.

If you want to remember the most critical moments, we want to point out the main threads, statements, and exciting facts mentioned by the CEOs, founders, investors, physicians, and experts at the conference.

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‘Balancing Trust, Privacy, and Innovation in FemTech’

How do FemTech companies keep innovating while making sure the information they collect remains confidential?

Technology and data sharing

  • Technology is all about inputs and outputs. The most important is finding gaps — and trying to fill them with problem-solving technology solutions. …

Haven’t we all heard questions about how to refer to FemTech products? For instance:

  • Aren’t those tech products like all the others?
  • Doesn’t distinguishing these products by name make it more difficult for founders to raise funds and find customers?

Or our favorite:

  • Why aren’t there MenTech products?

Fortunately, such questions are being forgotten and FemTech is quickly becoming a massive part of the tech industry with a lot more press coverage and seven-figure investments.

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The FemTech market is set to be worth $50 billion by 2025 [1]

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Building startups is like cooking soup. If the broth is spoiled, adding fresh vegetables and the best spices won’t help. This seems banal but still, most companies fail because of wrong assumptions, which are made at the very beginning.

The three main reasons for the failure of startups are:

  • flawed business model,
  • lack of financing,
  • lack of interest in the solution on the market.

At Untitled Kingdom, we consciously don’t want to just create useful applications according to the guidelines of the partner we are starting to work with. We treat technology just as a tool, not a goal. …

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What could be that complicated with the process of mobile app development? Inevitably, when you’re standing in front of the forest, you don’t see how wide and dense it is.

The same is true for any other competence — it takes time and many projects shipped to gain knowledge that comes from experience. At Untitled Kingdom we have been building apps for 11 years now. We experimented, sometimes failed, learned a lot and repeated.

Are you interested in how we mastered the art of smooth and extremely effective process of mobile app development? …

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There were several interesting panels on SXSW 2019 devoted to women’s health, including Hysteria no more: Data, Doctors and Women’s Health, which was attended by Chitra Akileswaran, Co-Founder & Advisor in Cleo, a digital health company addressed to parents and Pooja Mehta, Chief Clinical Innovation Officer at LSUHSC Center for Healthcare Value & Equity. The meeting was led by Rashmi Kudesia, a doctor at CCRM Fertility Houston.

They were talking about three main important topics:

  1. Education and holistic approach
  2. Telemedicine and technological challenges
  3. Pregnancy issues

The need for education and holistic approach


Klaudia Raczek

I’m a co-author of “The State of FemTech” ebook. FemTech enthusiast, copywriter, content marketer, strategy & business development pro.

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