There are things in the world that cause the exploding head. For example, a species of people that hang toilet paper ‘under’. Before the pandemic, some people didn’t wash their hands after leaving the toilet. Some cut the ends of bananas and don’t like tomatoes.

There is also this perverted kind of person who watches commercials out of curiosity and pleasure. It’s about me. You don’t have to watch everyone and everywhere. I collected the 6 best ads of this winter that impressed me the most.

If you have any of your picks that are not here, feel free to…

There are books worth returning to regularly, as we all do with pancakes and pizza, or Twitter posts by Pakulo Papito, because each time, with the experience, you can understand something new. The classic ‘Ogilvy on Advertising’ and ‘Ogilvy on Advertising in the Digital Age’ are certainly among such things.

It doesn’t matter if we are talking about an ad from 1920 or 2020. Maybe the medium has changed; still, the same thing prompts people to buy. Emotion. Emotions create an impulse and trigger a rationalization process. We present ourselves why this product is necessary here and now. …

I’ve always liked writing. The previous sentence sounds like every other story of a person auditioned for The Voice or The X Factor, but that’s the truth. Since I was a child, I replied that I wanted to write books when asked what I would like to do in the future. During my studies in Poland, a Ph.D. got to this list. Still, when I started going to scientific conferences and faced the realities (starvation salary), I thought it was nice to have something to put in a pot. I respect it if a scientific career is a kind of…

For several days, I have been reading countless texts, statements, and posts that comment on the Constitutional Tribunal actions in Poland and women’s strikes. Just for the record, we are protesting against the new law, which makes abortion practically impossible, even in the case of severe and irreversible fetus damages.

The easiest way is to lose yourself and lock yourself in your bubble, so without exaggerated willingness and pleasure, I also read the opinions and comments of those who support the Constitutional Tribunal verdict and are against the strikes. I observe fierce arguments on social media, under articles, and I…

Investments in FemTech are, without a doubt, increasing. Only 5 years ago, barely $100 million in funding went to startups focused on women’s health. By 2025, FemTech is expected to reach $50 billion. According to a HITLAB report, in 2019 alone, FemTech companies have raised at least $241 million in venture capital funding. Projections put this year at a total of $1 billion in funding, far surpassing the 2018 record of $650 million. [1]

Annual per capita healthcare spending, by gender and age group

Such development is strongly influenced by education but still a break with taboos concerning women, such…

According to CREANDUM, a leading European VC firm, reproductive life solutions for women represent 99.97% of the market, while only 0.03% prioritize women experiencing different stages of menopause.

1 BILLION OF THE 8 BILLION PEOPLE IN THE WORLD

In 2025, there will be 8 billion people living in the world, while women experiencing menopause will number 1 billion, which is 12% of the population [1]. Given that more and more elderly people are using technology every year, this is a great opportunity for companies to develop solutions to address the problems of women with menopause.

These are problems worth solving through technology, and Jill Angelo has noticed: “I believe the…

On the 25 of June 2020, we attended FemTech Forum, The First Global Virtual Conference About FemTech organized by Women of Wearables with Ela Han, the co-author of “The State of FemTech” ebook.

If you want to remember the most critical moments, we want to point out the main threads, statements, and exciting facts mentioned by the CEOs, founders, investors, physicians, and experts at the conference.

‘Balancing Trust, Privacy, and Innovation in FemTech’

How do FemTech companies keep innovating while making sure the information they collect remains confidential?

Technology and data sharing

• Technology is all about inputs and outputs. The most important is finding gaps — and trying to fill them…

Haven’t we all heard questions about how to refer to FemTech products? For instance:

• Aren’t those tech products like all the others?
• Doesn’t distinguishing these products by name make it more difficult for founders to raise funds and find customers?

Or our favorite:

• Why aren’t there MenTech products?

Fortunately, such questions are being forgotten and FemTech is quickly becoming a massive part of the tech industry with a lot more press coverage and seven-figure investments.

The FemTech market is set to be worth $50 billion by 2025 [1]