Amanda Gorman performing ‘Chorus of the Captains’ at the 2021 Super Bowl


Remember the 22-year-old poet who charmed the world with her poem “The Hill We Climb” during Joe Biden’s inauguration? Yesterday during the SuperBowl she surprised again and softened, I suspect, more than just a crawfish shell. Her lines are fairly simple but full of concrete.

During the Super Bowl, there…

A screenshot from SodaStream campaign.

There are things in the world that cause the exploding head. For example, a species of people that hang toilet paper ‘under’. Before the pandemic, some people didn’t wash their hands after leaving the toilet. Some cut the ends of bananas and don’t like tomatoes.

There is also this perverted…

Photo by Joshua Earle on Unsplash

There are books worth returning to regularly, as we all do with pancakes and pizza, or Twitter posts by Pakulo Papito, because each time, with the experience, you can understand something new. The classic ‘Ogilvy on Advertising’ and ‘Ogilvy on Advertising in the Digital Age’ are certainly among such things.

Photo by Aarón Blanco Tejedor on Unsplash

I’ve always liked writing. The previous sentence sounds like every other story of a person auditioned for The Voice or The X Factor, but that’s the truth. Since I was a child, I replied that I wanted to write books when asked what I would like to do in the…

Photo by 🇨🇭 Claudio Schwarz | @purzlbaum on Unsplash

For several days, I have been reading countless texts, statements, and posts that comment on the Constitutional Tribunal actions in Poland and women’s strikes. Just for the record, we are protesting against the new law, which makes abortion practically impossible, even in the case of severe and irreversible fetus damages.

Investments in FemTech are, without a doubt, increasing. Only 5 years ago, barely $100 million in funding went to startups focused on women’s health. By 2025, FemTech is expected to reach $50 billion. According to a HITLAB report, in 2019 alone, FemTech companies have raised at least $241 million in…

According to CREANDUM, a leading European VC firm, reproductive life solutions for women represent 99.97% of the market, while only 0.03% prioritize women experiencing different stages of menopause.

Data: Hotter Than Hot Flashes — The Menopause Market


In 2025, there will be 8 billion people living in the world, while women experiencing menopause will number 1 billion, which is…

On the 25 of June 2020, we attended FemTech Forum, The First Global Virtual Conference About FemTech organized by Women of Wearables with Ela Han, the co-author of “The State of FemTech” ebook.

If you want to remember the most critical moments, we want to point out the main threads…

Haven’t we all heard questions about how to refer to FemTech products? For instance:

  • Aren’t those tech products like all the others?
  • Doesn’t distinguishing these products by name make it more difficult for founders to raise funds and find customers?

Or our favorite:

  • Why aren’t there MenTech products?

Fortunately, such…

Building startups is like cooking soup. If the broth is spoiled, adding fresh vegetables and the best spices won’t help. This seems banal but still, most companies fail because of wrong assumptions, which are made at the very beginning.

The three main reasons for the failure of startups are:

  • flawed…

Klaudia Raczek

Copywriter, content marketer, marketing strategist in tech. FemTech and Agile enthusiast. Culture geek, part-time poet and blogger. More on

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